Stop fluffing webinars!
Tik Tok is the number one site over Google and Youtube, which have been 1 and 2 for years. There’s your sign that people want quick engagement.
When a webinar starts by out restating the problem then that’s the first problem because we all signed up KNOWING what the problem was to begin with, so why are we running this into the ground and then barking at it?
I don’t give a damn about how Bob did with your offer that I know you are going to pitch at the end. I trusted you enough to give you my precious time, something I can’t get back, to come here. Tell me me all about Bob at the end.
In the meantime, I came here to get the info promised and every single time I do, the person holding the webinar becomes a News Tease. You know the one: “Coming up, how did this man do blah blah blah, we will tell you” and you stick around. They do 2.5 minutes of commercials then another 5-7 minutes of news and you STILL don’t know about this man. This goes on for 20-30 minutes to get you to stick around.
Guess what? I don’t. Neither should you.
If you are guilty of this, here’s my challenge: Stop being like everyone else and GET TO THE DAMN POINT!!
You don’t have to give a dissertation; tell me about past clients; tell me your life story; about your wife; kids; cars; houses and the last vacation you took from the money you made off people like me buying your program.
Just cut the crap and dive in. Dare to be different and do a 5-10 minute webinar with some actual meat on the bone.
You don’t like sitting thru them so stop making us.
Here endeth the lesson.