October 18, 2021

When you create content meant to inspire, inform, teach, train or whatever, do us all a favor and STOP THE DAMNED MUSIC!

Why people feel the need to completely underscore the entire video with music is beyond me. But let me tell you what your consumers hear: Part of your message distracted by your bad porno soundtrack.

Take a tip from movie makers. The music is there to enhance moods at certain portions. The whole damned film isn’t scored from top to bottom. Imagine JAWS if that menacing theme played thru the whole film. STAR WARS, if Vader’s March ran the length of the show. Sure, musicals have songs everytime you turn around but your content isn’t a musical and more often than not, your choice of music sucks because it’s a loop of the same bit over and over and over.

To me, nothing screams amatuer hour more than when someone does this. It also will make me (and I am sure I am not alone) turn off whatever you are trying to accomplish even if it’s information I could use and sought out.

When you have that going all the time underneath it’s competing with what you are saying.

If you want to spin music, go be a DJ but if you want people to pay attention to your content, kill that shit. One of the most prolific content creators is Gary Vee, and HE doesn’t have a soundtrack on all of his stuff!

If it’s a slide deck for content, music is fine but be selective and, as always, GET TO THE DAMN POINT! Don’t drag me thru 47 slides when 10 would have done the job. If it’s you reading the slide deck (which is ridiculous), refer back to what I was saying to begin with.

Watch more TV and Movies and understand why music is used and when. Learn what fits with what you are doing because, guess what, that repeating techno loop might work in a rave, but it’s not helping you with your message.

About the Author Lewis Chaney

A TEDx Alumnus with over 25 years in TV broadcasting, advertising, and filmmaking, Lewis D. Chaney has mastered the art of getting to the damn point.

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Most companies are wasting an enormous amount of TIME & MONEY on employees with poor communication skills.

Get To The Damn Point teaches your employees how to SAY LESS and BE HEARD MORE - meaning higher meeting ROI, empowered employees, and stronger salespeople.

Lewis D Chaney of GET TO THE DAMN POINT speaks at TEDx Evansville